16.06.2025

Data exchange between the site and external systems

Data exchange between the website and external systems is a key element for automating business processes. It allows you to synchronise orders, balances, payments, analytics and communications in a single digital space. Such integration increases efficiency and makes the company's work more transparent and faster.

The main types of integrations that allow businesses to work faster, smarter and more automated.

Integration with accounting systems

Integration of a website with internal accounting systems is one of the most important tasks for business automation. We implement reliable data exchange with 1C, various CRM and ERP systems.

Exchange with 1C allows you to automatically transfer orders from the site, receive current product balances, prices, discounts and statuses. This saves employees from manual data entry and reduces the risk of errors.

Integration with CRM systems provides instant transfer of requests from the site to the sales funnel, maintaining the history of interactions and control over the processing of requests. You can also set up the transfer of information about user actions on the site to personalise offers.

Linking with ERP systems gives a wider coverage: from logistics and procurement management to automatic generation of documents and reporting. All these processes become part of a single ecosystem where the website plays an active role in the business infrastructure.

Data exchange with banks and payment systems

Integration of the website with banks and payment systems plays a key role in ensuring secure and convenient processing of online payments. Through this exchange, information about orders, payments and their statuses is transferred between the website, payment gateway and internal company systems such as CRM or ERP.

Among the main payment services are international payment systems MasterCard and VISA, electronic wallets QIWI, WebMoney, YouMoney, payment intermediaries such as PayPal, as well as international online gateways, including Stripe. Integration with these systems allows to accept payments from individuals and legal entities, display payment statuses and synchronise data with other business tools.

Importantly, this exchange also covers transaction verification, confirmation of successful or unsuccessful payment, as well as processing of returns and cancellations. This makes it possible to automatically update order statuses on the website and in the CRM, eliminating the need for manual checks and improving accuracy.

Integration with social networks

Integrating a website with social networks helps to expand marketing and customer communication opportunities. Through APIs of popular platforms such as Facebook, Instagram, VKontakte and Twitter, you can automatically send and receive data about users and their activity, as well as manage advertising campaigns.

This allows you to quickly create targeted audiences, collect feedback and analytics, and provide easy sign-in through social sharing accounts (SSOs).

By sharing data in this way, companies increase customer engagement and personalise offers.

Data exchange with analytics and marketing systems

Data exchange between a website and analytics and marketing systems plays an important role in understanding user behaviour, evaluating the effectiveness of advertising campaigns and personalising customer interactions.

The website feeds data to analytics platforms such as Google Analytics, Yandex Metric, Google Tag Manager (GTM), and end-to-end analytics and conversion tracking systems. This allows you to track traffic sources, visitor behaviour, sales funnels and key points of interaction with the site.

At the same time, data is transferred to marketing systems: email newsletters, CRM, advertising cabinets (Google Ads, VK, Facebook/Meta Ads, etc.), remarketing platforms and tracking pixels. This exchange helps build accurate audience segments, trigger automated mailings, remarketing and personalised offers based on user actions.

Data exchange with government services

Integration of a website with government services is becoming an essential element for many businesses, especially in the areas of finance and commerce. Reports, tax data, turnover and licences, as well as up-to-date information on regulatory changes and inspections, can be automatically transmitted through secure exchange channels.

This integration simplifies compliance with legal requirements, reduces the risk of fines and speeds up interaction with regulatory authorities, ensuring transparency and legitimacy of business.

Cases

Real stories of implementation and growth with our solutions:

Exterior

Request:

Create a website integrated with 1C, featuring a dealer portal that ensures transparency of financial transactions and personalized cooperation terms.

What was done:

Developed a fully 1C-integrated website with a dealer personal account displaying up-to-date information on current balance, credit limit, personalized discounts based on purchase volume, and special dealer pricing.

Result:

• Increased transparency in dealer relationships,
• Automated delivery of personalized cooperation terms,
• Simplified order placement with up-to-date pricing,
• Improved quality of partner service.
Profmet

Request:

Analyze and optimize the existing website, fix integration issues with accounting systems, and turn it into an effective sales tool.

What was done:

Conducted an audit of the existing code, provided improvement recommendations, fixed data exchange errors, set up process automation, and continue to scale the platform’s functionality.

Result:

• Critical data exchange issues were resolved,
• A powerful tool for increasing sales was created,
• Stable operation of all website functions was ensured,
• Continuous development and scaling of the platform.
SportSystem

Request:

Create a comprehensive platform for resort vacation planning with full automation of service bookings and integration with accounting systems.

What was done:

Developed a custom-designed website featuring current attractions, service booking, equipment selection, live streams from the slopes, weather information, and online payments. Ensured full synchronization with 1C, multilingual and multicurrency support, and seasonal adaptability.

Result:

• Full automation of vacation planning — from equipment to activities,
• Adaptation to seasonality (summer/winter) and different locations in Azerbaijan,
• Integrated equipment store with online payments,
• Improved convenience and quality of service for tourists.
Very Important Lot

Request:

Create a professional auction platform for trading antique and collectible items with a high level of security and functionality.

What was done:

Developed an online auction platform with real-time bidding, CSV-based lot import/export for auction houses, private messaging, email notifications, dedicated pages for art sellers, and enhanced transaction security.

Result:

• The platform has been successfully operating for over 6 years,
• Serves professional participants in the antiques market,
• Active support enables regular addition of new features,
• Successful business scaling with a two-sided audience (buyers and sellers).
LaSeche

Request:

Create a motivational fitness platform that combines a competition, a social network, and an online store to address the lack of motivation in sports activities.

What was done:

Developed a unique platform featuring a system of personalized challenges, video content upload under unstable internet conditions, storage of partially uploaded files with resume capability, a user-friendly admin panel for moderation, and voting for winners.

Result:

• Project launched in just 12 weeks,
• An actively operating platform with continuous development,
• Technical challenges related to video uploads successfully resolved,
• Ongoing technical support ensures scaling and continuous improvement.

Отзывы

I have been working with Meta Sistem for over a year. The company stands out for its professionalism in every aspect: the quality of project preparation, the quality of programming, and the quality of self-monitoring. I especially want to highlight the readiness and willingness of the staff to assist with any questions or issues that arise, even if it means sacrificing their personal time.

We searched for a long time for someone who could help us create our website. We decided to use the services of Meta Sistem, and our expectations were fully met. The site meets our design and functionality requirements. We especially want to highlight the design. The Meta Sistem team completely understood our vision and delivered exactly what we had originally planned. Communication with the client was excellent, and responses were quick. The price/quality ratio is outstanding. We look forward to further cooperation!

I want to share our wonderful experience working with Meta. We decided to start our own fitness game company in 2016. When I spoke with Anton (Managing Partner), we discussed the project in detail; he listened to everything we needed, provided constructive advice, and within two to three days, we already had a budget for the entire project at very reasonable prices compared to other companies. The entire work was delivered perfectly and on time. Since we are based in France, all our negotiations were conducted via Skype, and there were no difficulties working remotely. Whenever bugs or errors appeared, at any time of day, we contacted Olga, the project lead, and she always responded immediately, resolving the issue. We are very satisfied with the work and want to thank you for your effort and professionalism.

Our law office needed a simple and convenient website. The Company Meta managed to implement a modern website in our chosen color range and style. Thanks to the company for their support and help, quickly, efficiently, and reliably!

At the time of contacting the company Meta Sistem, we had a website, but it did not suit us. Meta System was chosen by chance, through a search engine. We turned to the company for revisions, but the company's manager recommended us to make a new website according to our requirements. I would especially like to note the friendliness of the staff and the attention to our wishes. We have successfully passed the intermediate stage of website creation. We continue our joint cooperation. Request: taking into account the peculiarities of managing the administrative part of the website, I would like to receive the necessary tips for work in the form of screenshots. It will be very accessible and convenient, especially if they are organized into categories. Thank you! I wish success and implementation of the most daring endeavors to this young, nice and ambitious team.

Despite the large amount of work, the studio completed the order. The developers have embodied all our wishes, both regarding the design and the structure of the website. In addition, it should be noted, the creativity of the young studio team, which allows them to create modern designs and find original solutions to emerging problems.

We were constantly having problems with the work of our old website. The products couldnt be downloaded, the placement of orders did not always work, what led to a loss of customers. We decided to contact the company Meta to create a new online store. Firstly, the work was completed on time and qualitatively, there are no problems with the catalogue, what is important for us and our customers.

We had a rather complex project with a range of differences; hence we chose a web studio that would be able to accomplish the goals over a long time. We worried about co-operating with a foreign contractor, however, the Meta Sistem employees listened to our wishes very attentively and had a very responsible attitude to the development process. The distance was not a problem as all working issues were promptly settled via Skype conferences. We would particularly like to mention the commitment, attention to details and responsiveness of their employees. Their manager was always connected, even outside office hours. Our project was implemented during those four promised months, considering all the changes we made in the course of the project development. So, we only have a positive impression. We have many project development plans, so we will be glad to continue our co-operation with Meta Sistem company in the future.

Due to the fact that our company has expanded its activities by creating a new section, it became necessary to create a new website. We contacted the company Meta System. The website was developed qualitatively and on time, plus the project manager turned out to be a very nice young man. We are satisfied with our cooperation with Meta System.

For a long time we were looking for someone to order the development of our website, finally we turned to the company "Meta" and it was right. The work was done at the highest level and for an adequate fee. The guys "got" the design right from the first time, it was approved almost instantly, and the website itself was ready even a few days before the deadline, for what reason we were pleasantly surprised. The technical support responds instantly, all points are discussed and solved without problems. The website is very fast and really pleasing to the eye. It was a pleasure for us to work with the company "Meta" and we will surely contact you again in the future.

Purcari Group started collaborating with «META SISTEM» Company over a year ago. A range of WEB projects based on WordPress content management system was implemented as a result of this fruitful collaboration. The employees of «META» Company are professionals having excellent skills in the IT sphere. The well-established processes of projects implementation, particularly, of WEB projects implementation, allow them being extremely receptive to various complex requests, which any client may have. The project coordinators provide a high-quality support for all the implementations made, within a long-term period of time. Our experience with «META SISTEM» Company is pleasant one, so, we are looking forward to a long-term collaboration with them.

Data exchange between the site and external systems

Integration with accounting systems

Data exchange with banks and payment systems

Integration with social networks

Data exchange with analytics and marketing systems

Data exchange with government services

Cases

Exterior

Request:

What was done:

Result:

Profmet

Request:

What was done:

Result:

SportSystem

Request:

What was done:

Result:

Very Important Lot

Request:

What was done:

Result:

LaSeche

Request:

What was done:

Result:

Отзывы

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